Writers can be notoriously bad at writing about themselves! Ask us to write a 1,000-word blog post or a 50,000-word book – no problem but sat in front of a blank section for ‘author bio’ and suddenly we freeze. Writers’ block sets in and the struggle is real.
It’s often easier to write about a character or share business advice in a book than it is to write a few short paragraphs describing yourself. This is often because it’s quite difficult to strike that perfect balance between being proud of your achievements and not sounding arrogant.
I was a copywriter for nearly a decade and so I’ve worked on hundreds of bios and about us pages and learned a few things over the years. Most significantly is that it’s not permanent and can be edited so don’t worry about just getting it done – you can always change it later.
The truth is the about me page it isn’t really about you! This is particularly the case if you are a business writer and your non-fiction book is sharing wisdom and advice.
- Use your phone and record yourself talking about your book/business with passion, a little bit of a sales pitch. Then listen back and transcribe that into written text.
Crowd-sourcefeedback and critique from other authors, readers, friends and family. Post your bio and about me in various FB writing groups and see what people think.
- Use your business/author brand to help you with your content. Consider who your audience is and write for them.