Launching a business is both a marathon and a sprint.
The startup phase requires bursts of concentrated energy that can feel all-consuming. But, to build a sustainable business, you also need stamina.
I launched my business in August of 2016 and in a matter of a few days, I was booked solid. And, over the last eight months as I’ve honed my service offerings I have stayed consistently busy.
And while all of this work has been dreamy in terms of revenue, it has also forced me to be extremely focused and efficient when it comes to spending time working on my business.
I set a goal early on to launch my blog and newsletter in early 2017, but I knew adding content creation to my schedule was going to be a challenge.
So, I focused on developing a batching process that allowed me to spend focused time on content creation once per month. This is something I already did with many of my clients, so I just started applying those same strategies to my own business. It’s worked beautifully for me– I am able to create fresh, meaningful, revenue-building content month after month with way less stress than ever.
Here’s how to get started:
Step One: Develop a Content Plan
Spend some time mapping out the services or offers you want to launch or promote in the next 3-6-9 months. Don’t get to hung up on exact dates here, instead, focus on the major milestones and time-frame you are shooting for.
Step Two: Identify what you need
Once you have an idea of when you’re going to offer or launch things, start reverse engineering what you’ll need to create. Let’s say you plan to offer a one-to-one business coaching package starting on July 1st – count back 6 weeks and you’ll want to start weaving it into your content in mid-May.
This tells you that you’ll want to create 6 blog posts–one per week for six weeks– and if you create separate content for your newsletters, you’ll also need 6 of those. Don’t get overwhelmed here! We’re just identifying what you need so you’ll be prepared.
Step Three: Generate Your Topics
Now, consider what you’re going to be working with your clients on in this package and start brainstorming topics directly related to your offer. You aren’t going to make every post a pitch fest, but you do want to make sure your content is related to the offer so you can naturally work in a mention here or there as you lead up to it.
For example, if you are offering a package that teaches people how to use Facebook ads in their business you could cover:
- How to get started with Facebook ads in a week
- 5 Pieces You Need to Set Up Your First Facebook Ad
- How to Create Ad Images That Convert
- How to Create Ad Copy That Converts
- 3 Things to Check If Your Ad Was Not Approved
- 5 Tips for Getting Your Ads Approved
- 3 Steps to Navigating Your Ad Set-Up
- How to Review Your Ad Results So You Know What To Do Next
- 3 Tools To Help You Set Up Your Ads Like a Pro
Now, I generated that list of 10 topics in about 10 minutes by focusing on what my clients always ask about Facebook ads. Client questions are a great place to start because they help you position yourself as an expert and address questions your audience also likely has. You can also focus on the step by step process you use to deliver your services to help generate topic ideas.
When I’m generating content ideas, I’ll do things like “X Steps to Navigate Your Ad Set-up” so I don’t get too hung up on the details at this stage. Once I start attacking that specific topic, I’ll nail down all the details and plug in the number of steps I end up with, but at the start, it’s the basic topic I want to get down.
I also like to start with a few more ideas than I’ll need so if one doesn’t spark in the outlining process, I can move on without getting stuck or needing to go backwards.
Step Four: Get Drafting
Here’s where you’re going to draft your content. Whether you do written posts or video, you’ll likely start with some sort of brainstorming and outlining. Decide how you’d like to tackle your drafting: do you want to do all of it at once or do you want to start and finish one post before moving onto the next?
I give myself about an hour per post and spread my batching time across a week. My goal is to create four posts and four newsletters during that week. I then finish those posts up throughout the current month. This allows me to start the next month with content fully created!
Step Five: Refine (or Record)
Once you have your draft done, it’s time to polish or record. Again, this may happen right after a draft or later on if you prefer to tackle them all at once. Decide what works best for you and stick with that process!
Step Six: Finalize
Here’s where you’ll finish up the content. You’ll likely do some or all of the following:
- Pick images,
- Decide on headlines,
- Set up the post on your site,
- Set up your newsletter on your email marketing software,
- Draft your social,
- Schedule your social,
- And anything else that’s part of your process!
If you already have a team, decide what parts you’ll do and what parts you’ll delegate! Even if you’re just launching your business, you don’t have to do it all by yourself. Adding team support can be a powerful way to grow your business and doesn’t have to break the bank.
At the end of these six steps, you’ll have several weeks worth of content created and ready to publish or send. This will help you show up consistently for your new audience while you’re launching your business, new services, or new offers – all without having to stress each week about getting content done.
The end result is consistency for your content, efficiency while you create it, and more time to focus on other income generating activities you need to tackle to build a sustainable business.
About the Author
Tressa Beheim is an Online Business Manager who helps her clients as their project manager, back-office coordinator, people wrangler. She knows product development and online marketing that makes sense for your specific business. She’s helped create and manage flagship products that have brought in over $500,000 in under two years. Tressa recently launched Batch With Me, a new service all about batch creating content so you can take control of the process in a way that suits your life and your business.