Lessons

Why you need a blog bank

Clients are forever coming to me at the last minute begging for a blog post to be written within 24hours. It’s possible yes, but it’s never going to be as good as one that had time spent on it – pretty much like any good thing in life, words need time to marinate and set.

When I first begin working with a coaching client, one of the things I recommend is building a ‘blog bank’. It’s essentially a file with blog concepts, notes, outlines, paragraphs, even fully formed posts ready in advance. Having this vault of ideas is great for inspiration and you can refer back to it throughout the year, add and update it and if nothing else, at least your blog will be kept up-to-date! You can even use a social media scheduler like Hootsuite or Buffer and organise your blog updates every month in advance.

Reasons why a blog bank is necessary:

  • It allows you to plan ahead, working around any awareness days/weeks and any relevant annual dates or events.
  • You’ll never be stuck for ideas
  • Your blog won’t end up ignored and abandoned
  • It keeps your website up-to-date with regular, fresh content
  • If you happen upon a journalist in need of a story on a particular topic, you’ll already have a bank of posts to find something workable.

Create a document at the end of each year ready for the new one ahead, or if you’re in the middle of the year and just stumbled across the blog, there’s no time like the present! This could be as simple as a Word file or a fully detailed Excel sheet with dates, notes and hyperlinks to relevant websites.

If you need help coming up with ideas for your blog bank or would like a blog bank created for the weeks, months or year ahead then get in touch for a chat.

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