Three Steps to a Successful Launch

Launching a new business, product, program or service is not easy. With so many moving pieces, it’s easy to feel overwhelmed and lose sight of your goal.

I use a three-step process each time I launch something new. It not only ensures that the action I take aligns with my goals, but it keeps me sane and allows for me to be present with and for my family. I’m happy to share this process with you today! Grab a pen and paper or your laptop so you can put this process into action.

Step 1. Get clear on your “why” Understanding the motivation behind your launch is key. Otherwise, you’re just adding one more thing to your list. (And I know you don’t have time for that!) The questions below will help illuminate your why. Jot down your answers to the questions below.

  • How does this business, program, or service fulfill a desire of yours?
  • How does this business, program, or service fulfill a need for your ideal client?
  • What will you do, be or have when you launch successfully? When you hit your sales goals, what will you be able to do? Who will you be? And what will you have that you didn’t have before?

Now that you’re clear on why you’re doing this, it will be easier to overcome the inevitable obstacles. You’ll have the energy and motivation to keep going when you bump up against challenges. It will be as if nothing can stop you!

Step 2. Set your boundaries. Launching requires an enormous amount of energy and focus. Setting realistic expectations of yourself and others around you will help avoid burnout and overwhelm. To say yes to a successful launch, you will have to say no to other things.

On your paper or your laptop, make two columns. Write “Yes” at the top of the first column and “No” in the other column. Under the yes column, write all the things you’re saying yes to. Next to each yes item, write what you need to say no to so you can make the yes a reality. For example, if you want to say yes to managing your time wisely, you’ll likely need to say no to distractions (usually technology-related).

Once you’ve made your list, pick two yes’s, and the corresponding no’s you’re willing to make real. Answer these two questions.

  • What will you gain by saying yes?
  • What will you gain by saying no?

Step 3. Commit to your success. Now that you’re clear on why you’re launching and know what you’re saying yes and no to, it’s time to make a commitment. When you commit to your yes’ and no’s, you’re committing to making your successful launch a reality.

The most powerful way to declare your commitment is to share your yes’ and no’s with someone else. It could be your partner, a friend, a family member, or your coach. Pick someone you talk to regularly that would be happy to cheer you on and share your two yes’ and corresponding no’s with them. Then give them permission to check in with you to see how it’s going.  I hope this process will be as valuable for you as it has been for me. I wish you much success!

About the author

Jenny Flanagan is a life + biz coach who helps entrepreneur moms find balance as they grow their family and their biz (without guilt). Through private coaching, she helps them create a vision for balance in their life, on their terms, in a way that actually works for them.

Jenny Flanagan - MakeMeASuccess Successolites Guest Blog SeriesJenny spends most of her free-time chasing her spirited toddler, Charlie, and enjoying the outdoors with her husband, Brian. You can find more information about Jenny at www.jennyflanagan.com

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