The right words can be beautifully persuasive and memorable whether it’s a three-word product tagline or a 150,000-word novel. Even without the brand or author, I’ll bet you know who I’m referring to when I say “Because you’re worth it“, Just do it“, and “A rose by any other name…” As a professional copywriter and business coach, I’ve written copy for hundreds of clients over the years, producing purposeful content that feels authentic and attracts customers to your business.
When your customers decide they need what you offer, maybe they’ll do a Google search, scroll through social media, or go old school and flick through the Yellow Pages. If you’re going to throw your hat in the ring, you better get it right first time!
Many think a copywriter’s job is just to ‘fluff up the words’ a bit so it’s not boring but it’s so much more than that! It’s not what you say, it’s how you say it that sells. So we sell the delight, not the perfume – great copy drives traffic with the promise of a solution to your customer’s search or dilemma.
Over the years, I’ve created content for websites, professional profiles, social media, print, press, and more recently ghostwriting for books. When you’re in need of a Lanarkshire or Glasgow copywriter or a remote copywriter if we’re more global neighbours get in touch. I work with clients face-to-face or via Skype so no matter how far away we are, we can still sit down together and chat over coffee.
Just think how much time you are going to save on thinking of what to write, actually writing it, rewriting it, and let’s not forget the fun of proofreading? Imagine what you could do with that time if a web copywriter like me was doing all that writing for you! You could be running your business because you are its best asset.
How do I attract traffic to my website?
Whether you’re trying to win over a client, engage with followers, or overtake the competition, you need the right words. I can create original content tailored specifically to your ideal target market. Which means you’ll show up more often in search engines, rank better, online traffic is more likely to be directed to you, and those customers are more inclined to trust and buy from you.
Words are a part of your business, whether you love writing or can’t string a sentence together. As an experienced SEO copywriter, I’ve been writing business content for almost ten years and turn my client’s basic sales and marketing into clever, appealing, content that can boost website rankings and sales.
How do I make my business more successful?
I can do all the work for you but if you prefer to learn for yourself then I coach success techniques. We can take action in your business locally and digitally and together we’ll richly improve your website content and online presence. I coach people from concept to launch, start-ups through the early stages, and business owners who want to uplevel.
I’ll put my wordsmith and copyediting skills to good use to show you how to write or revamp your own webcopy. We can also focus on how to create appealing social media and pe-schedule it, and even set up a bank of blog posts, email templates, newsletters and a press kit to save you hours of time. I also have a massive list of the exact apps and resources that will save you time and help you become successful quicker and keep your sanity! I love helping business owners define their personal brand and showing them how to appeal to customers.
To get started or ask a question, pop over to the Hello page.