The right words can be beautifully persuasive and memorable and that’s my job as a freelance copywriter and book editor. Whether it’s a three-word product tagline or a 150,000-word novel, I write for your audience. Even without the brand or author, I’ll bet you know who I’m referring to when I say “Because you’re worth it”, “Just do it”, and “A rose by any other name…”. As a professional content writer and business coach, I’ve written copy for hundreds of clients over the years, producing purposeful content that feels authentic and attracts customers to your business.
When your customers decide they need what you offer, maybe they’ll do a Google search, scroll through social media, or go old school and flick through the Yellow Pages. If you’re going to throw your hat in the ring, you better get it right first time!
Do I need a copywriter?
Many think a copywriter’s job is just to ‘fluff up the words’ a bit so it’s not boring, but it’s so much more than that! It’s not just what you say, it’s how you say it that sells. So we sell the delight and intoxication, not the perfume – great copy drives traffic with the promise of a solution to your customer’s search or dilemma. Over the years, I’ve created content for websites, professional profiles, social media, blogs print, press, and more recently ghostwriting for books.
If you’re trying to work out how to write content that sells then you’re already using up your valuable time that could be better spent on what you do best. Think how much time you are going to save not having to think what to write, researching keywords, writing the first draft, rewriting it, and let’s not forget the fun of proofreading! Imagine what you could do with that time if a web copywriter like me was doing all the work for you! You could be running your business because you are its best asset.
When you’re in need of a Lanarkshire or Glasgow copywriter or a remote copywriter if we’re more global neighbours get in touch. I work with clients face-to-face or via Skype so no matter how far away we are, we can still sit down together and chat over coffee.
What if I want to learn how to do it myself?
As a wordsmith, I can do all the work for you. Or if you prefer to learn for yourself, then I coach success techniques so you can learn how to write good quality content. We can take action in your business locally and digitally and together we’ll richly improve your website content and online presence. I coach people from concept to launch, start-ups through the early stages, and business owners who want to uplevel.
I’ll put my content experience and copyediting skills to good use to show you how to write or revamp your own webcopy. We can also focus on how to create appealing social media and pre-schedule it, and even set up a bank of blog posts, email templates, newsletters and a press kit to save you hours of time later on. I also have a massive list of the exact apps and resources that will save you time and help you become successful quicker and keep your sanity! I love helping business owners define their personal brand and showing them how to appeal to customers.
If you are an aspiring start-up, entrepreneur or business owner based in Glasgow, Edinburgh, or along the Central Belt then I’m happy to travel within reason. Alternatively, we can book a Skype session to work together.
To get started or ask a question, pop over to the Hello page.